TikTok is introducing a updated setting that allows them to lessen the volume of artificial intelligence-produced content appearing in their timelines. This move comes as the company announced that it currently hosts over 1 billion AI videos.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a global release. This advancement comes amid a increase in AI-generated material, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing video streams on another major platform primarily display AI-generated videos. A significant portion of this output is classified as low-quality AI content, a label for substandard, mass-produced content that is frequently nonsensical or dreamlike.
Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from AI artwork to educational videos, and we want to provide users the ability to see more or less of that, according to their own likes,” commented a company executive.
Volume and Proportions
The service disclosed that there are presently 1.3 billion videos on its network tagged as AI-generated. In total, more than 100 million videos are added to the app every day, making clips made by AI a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be able to decrease or raise the level of AI-generated videos they view by opening the topic control option in the platform and choosing “AI-generated content”. Additional categories that are already be adjusted under the filter include politics, fashion, aesthetics, and choreography.
Platform Guidelines
The platform’s policies oblige content makers to label lifelike AI-made content, and it bans harmful AI impersonations of celebrities or emergencies. Any realistic AI video that is without a tag can be taken down under its terms of service.
Additionally, the service will now add an AI-generated label to content made using its proprietary AI systems, or detected by an cross-platform project for recognizing content made by AI. This step is aimed to deter users from trying to evade the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a $2 million educational fund for professionals and institutions to produce learning resources about ethical AI use. This initiative will assist charitable organizations specializing in training programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, following debate over plans to cut jobs for a large number of content moderators in the United Kingdom. The company is expected to eliminate 439 jobs in its content moderation division in London, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it gets reviewed by people. The platform stated a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to the use of its machine learning processes.
It is vital to combine staff and AI to ensure user safety,” she said. “We’ll have people as part of that process, but we also think it’s extremely critical to limit contact with unsafe media as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
